Six types of IT-business strategic alignment: an investigation of the constructs and their measurement.
Jennifer E. GerowJason Bennett ThatcherVarun GroverPublished in: Eur. J. Inf. Syst. (2015)
Keyphrases
- strategic alignment
- business intelligence
- information technology
- competitive advantage
- business management
- business processes
- economic growth
- data mining
- decision making
- electronic commerce
- data sets
- business information
- business models
- case study
- real world
- real time
- decision support system
- decision makers
- business process
- data model
- data analysis
- information systems