Factors Influencing the Adoption of Mobile Entertainment: Empirical Evidence from a Malaysian Survey.
Chin Chin WongPang Leang HiewPublished in: ICMB (2005)
Keyphrases
- empirical evidence
- factors influencing
- technology acceptance
- technology adoption
- innovation diffusion theory
- factors affecting
- mobile games
- mobile devices
- mobile technologies
- mobile phone
- mobile learning
- information technology
- m learning
- multimedia
- mobile commerce
- mobile applications
- mobile users
- social influence
- computer games
- smart objects
- factors that influence
- factors that affect
- perceived usefulness
- grounded theory
- individual level
- information systems