Marketing aspects of knowledge-based management in groups of companies: case of Poland.
Jan ChadamZbigniew PastuszakPublished in: Ind. Manag. Data Syst. (2005)
Keyphrases
- decision making
- small and medium sized
- customer relationship management
- information systems
- management practices
- decision support
- management system
- information management
- marketing strategies
- international business
- business managers
- potential customers
- financial services
- high tech
- data mining technology
- years ago
- competitive advantage
- data processing
- data management
- social media
- long term
- expert systems