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Privacy calculus and its utility for personalization services in e-commerce: An analysis of consumer decision-making.

Hui ZhuCarol Xiaojuan OuW. J. A. M. van den HeuvelHongwei Liu
Published in: Inf. Manag. (2017)
Keyphrases
  • decision making
  • electronic commerce
  • privacy preserving
  • context aware
  • service providers
  • data mining
  • mobile services
  • electronic payment