Login / Signup
Privacy calculus and its utility for personalization services in e-commerce: An analysis of consumer decision-making.
Hui Zhu
Carol Xiaojuan Ou
W. J. A. M. van den Heuvel
Hongwei Liu
Published in:
Inf. Manag. (2017)
Keyphrases
</>
decision making
electronic commerce
privacy preserving
context aware
service providers
data mining
mobile services
electronic payment