Cross-channel Budget Coordination for Online Advertising System.

Guangyuan Shen Shengjie Sun Dehong Gao Shaolei Li Libin Yang Yongping Shi Wei Ning

Published in: CoRR (2023)

Keyphrases

online advertising
cross channel
free riding
user behavior
display advertising
behavioral targeting
advertising campaigns
query recommendation
service delivery
single channel
search advertising
information sharing
sponsored search
user experience
co occurrence
end to end
life cycle