Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches.
Pejman EbrahimiMarjan BasiratAli YousefiMd. NekmahmudAbbas GholampourMaria Fekete-FarkasPublished in: Big Data Cogn. Comput. (2022)
Keyphrases
- purchase behavior
- machine learning approaches
- social networks
- social influence
- sponsored search advertising
- machine learning
- machine learning methods
- social network analysis
- machine learning algorithms
- social media
- semi supervised
- data mining methods
- network structure
- machine learning models
- social interaction
- nearest neighbor
- information diffusion
- information retrieval
- social networking
- online communities
- complex networks
- electronic markets
- supervised learning