Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing.
Andrej MiklosikMartin KuchtaNina EvansStefan ZakPublished in: IEEE Access (2019)
Keyphrases
- machine learning
- data mining
- learning systems
- software tools
- end users
- decision making
- statistical methods
- data analysis tools
- predictive modeling
- information extraction
- knowledge acquisition
- digital resources
- machine learning approaches
- machine learning methods
- text mining
- website
- computer vision
- social media
- active learning
- text classification
- computational intelligence
- decision support
- supervised learning
- knowledge representation
- learning tasks
- inductive logic programming
- explanation based learning
- customer relationship management
- learning algorithm
- computer aided software engineering