Social free sampling: engaging consumer through product trial reports.
Junyun LiaoJiawen ChenFei JinPublished in: Inf. Technol. People (2023)
Keyphrases
- consumer behavior
- social interaction
- product information
- social networks
- network effects
- internet shopping
- social networking
- purchase decision
- product design
- random sampling
- purchase behavior
- educational games
- social context
- positive or negative
- life cycle
- electronic commerce
- online stores
- customer preferences
- social relationships
- product quality
- sampling algorithm
- user generated
- sample size
- social media