A System Architecture for Integrating User Activities in Social Networks with Customer Relationship Management.
Marcel RosenbergerChristiane LehrerReinhard JungPublished in: MKWI (2) (2016)
Keyphrases
- customer relationship management
- user activities
- social networks
- user behavior
- user activity
- social network analysis
- online social networks
- competitive advantage
- data mining
- data mining applications
- data mining technology
- social networking
- usage patterns
- social relationships
- human activities
- social interaction
- search engine
- machine learning
- link analysis
- social influence
- user interaction
- social media
- metadata
- user sessions