A Contextualization of the Technology Acceptance Model to Social Media Adoption Among University Students in Cameroon.
Josué Kuika WatatDario BonarettiPublished in: Int. J. Technol. Hum. Interact. (2022)
Keyphrases
- university students
- perceived usefulness
- social media
- technology adoption
- learning outcomes
- mobile learning
- questionnaire survey
- structural equation modeling
- user acceptance
- innovation diffusion theory
- technology acceptance
- social media data
- information quality
- social networks
- social networking
- user generated content
- technology acceptance model
- social media platforms
- computer self efficacy
- pedagogical agents
- perceived risk
- online social networks
- social interaction
- learning experience
- machine learning
- user satisfaction
- collaborative learning
- active learning
- multimedia
- theory of planned behavior
- learning algorithm