I Will Survive: Predicting Business Failures from Customer Ratings.
Christof NaumzikStefan FeuerriegelMarkus WeinmannPublished in: Mark. Sci. (2022)
Keyphrases
- electronic commerce
- customer behavior
- customer relationship management
- customer service
- customer data
- data mining
- direct marketing
- business transactions
- collaborative filtering
- software vendors
- consumer behavior
- business processes
- banking industry
- business models
- business process
- competitive advantage
- competitive environment
- customer satisfaction
- information systems
- customer support
- customer base
- marketing campaigns
- customer loyalty
- marketing strategies
- business applications
- root cause
- failure detection
- business environment
- business intelligence
- knowledge management
- decision making
- real world
- competitive intelligence
- reputation systems
- business rules
- potential customers