Soft computing applications in customer segmentation: State-of-art review and critique.
Abdulkadir HizirogluPublished in: Expert Syst. Appl. (2013)
Keyphrases
- soft computing
- customer segmentation
- data mining
- data mining methods
- computational intelligence
- fuzzy logic
- customer behavior
- intelligent systems
- rough sets
- clustering analysis
- artificial neural networks
- neural network
- association rule mining
- hybrid intelligent systems
- customer relationship management
- evolutionary computation
- soft computing methods
- fuzzy sets
- evolutionary algorithm
- decision making
- real world
- data mining techniques
- membership functions
- association rules
- fuzzy clustering
- data analysis
- feature extraction
- decision trees
- knowledge base
- customer data
- artificial intelligence