Using Social Media for Word-of-Mouth Marketing.
Nagendra KumarYash ChandaranaAnand KonjengbamManish SinghPublished in: DaWaK (2017)
Keyphrases
- social media
- social networks
- social networking
- social interaction
- social media platforms
- big data
- user generated content
- online marketing
- online social
- website
- real world events
- online social networks
- social media data
- online consumer
- neural network
- social connections
- public opinion
- social networking sites
- online communities
- decision makers
- information technology
- case study
- decision making
- social media content
- data mining