Login / Signup
Predicting Donations from a Cohort Group of Donors to Charities: A Direct Marketing Case Study.
Gary H. Chao
Maxwell K. Hsu
Carol Scovotti
Published in:
Int. J. Oper. Res. Inf. Syst. (2011)
Keyphrases
</>
direct marketing
case study
marketing strategies
data mining
data mining applications
database marketing
expert systems
data processing
real world
web services
knowledge based systems
service providers
electronic commerce
mechanism design
customer relationship management