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An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business.

M. Awais Shakir GorayaZhu JingMahmud Akhter ShareefMuhammad ImranAneela MalikMuhammad Shakaib Akram
Published in: Electron. Mark. (2021)
Keyphrases
  • social commerce
  • business models
  • cloud computing
  • life cycle
  • case study
  • electronic commerce
  • conceptual framework
  • social web
  • special issue
  • recent trends
  • social networks
  • business processes
  • functional roles