Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain.
Yong HeYanan YuZhongyuan WangHenry XuPublished in: Asia Pac. J. Oper. Res. (2022)
Keyphrases
- supply chain
- pricing strategies
- pricing mechanism
- supply chain management
- uncertain demand
- revenue sharing
- demand uncertainty
- service quality
- pricing model
- pricing schemes
- trading agents
- inventory management
- inventory control
- service level
- decision making
- quantity discount
- bullwhip effect
- distribution centers
- lead time
- operating costs
- dynamic pricing
- cost savings
- quality of service
- electronic commerce
- revenue management
- rfid technology
- customer service
- customer satisfaction
- optimal strategy
- game theory
- web services