The relationship between attitude toward using and customer satisfaction with mobile application services: An empirical study from the life insurance industry.
Chen-Ying LeeChih-Hsuan TsaoWan-Chuan ChangPublished in: J. Enterp. Inf. Manag. (2015)
Keyphrases
- mobile applications
- customer satisfaction
- online shopping
- service quality
- mobile devices
- mobile services
- customer service
- mobile environments
- context aware
- smart phones
- mobile phone
- mobile users
- user satisfaction
- m learning
- service providers
- mobile technologies
- user experience
- marketing strategies
- location based services
- customer support
- customer data
- end users
- customer retention
- product design
- customer reviews
- information quality
- electronic commerce
- web services
- database
- world wide
- mobile networks
- attitudes toward
- perceived usefulness
- statistically significant
- databases