Measuring perceived interactivity of mobile advertisements.
Qin GaoPei-Luen Patrick RauGavriel SalvendyPublished in: Behav. Inf. Technol. (2010)
Keyphrases
- mobile phone
- mobile devices
- m learning
- e learning
- short message service
- mobile learning
- intelligent mobile
- location aware
- information systems
- perceived usefulness
- mobile technologies
- communication technologies
- smart phones
- mobile computing
- mobile networks
- multimedia
- attitudes toward
- handheld devices
- mobile commerce
- user acceptance
- statistically significant
- wireless sensor networks