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Maintaining customer-brand relationships in the mobile industry: the mediation effects of brand relationship benefits and quality.
Li-Chun Hsu
Dah-Kwei Liou
Published in:
Int. J. Mob. Commun. (2017)
Keyphrases
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high quality
mobile devices
electronic commerce
data quality
quality assessment
context aware
relationship management
quantitative structure activity
service discovery
software quality
call center
mobile commerce
cost reduction
software vendors