Labeled Influence Maximization in Social Networks for Target Marketing.
Fa-Hsien LiCheng-Te LiMan-Kwan ShanPublished in: SocialCom/PASSAT (2011)
Keyphrases
- influence maximization
- viral marketing
- social networks
- online social networks
- greedy algorithm
- information propagation
- influence propagation
- information diffusion
- diffusion models
- social media
- diffusion model
- social relationships
- social network analysis
- social influence
- information retrieval
- social interaction
- supervised learning
- online communities
- lower bound
- multiscale