Factors Affecting the E-Commerce Adoption by Small Hotels: A Comparative Case Study.
Ali AcilarÇaglar KaramasaPublished in: Int. J. E Adopt. (2012)
Keyphrases
- factors affecting
- case study
- perceived usefulness
- factors influencing
- small number
- electronic commerce
- key factors
- perceived risk
- small and medium sized enterprises
- technology adoption
- business models
- software development
- real world
- information systems
- mobile commerce
- information retrieval
- consumer behavior
- data mining