Chatbot Assisted Marketing in Financial Service Industry.
Jon T. S. QuahY. W. ChuaPublished in: SCC (2019)
Keyphrases
- financial services
- telecommunications industry
- decision making
- target audience
- risk management
- service quality
- competitive advantage
- web services
- customer service
- high tech
- case study
- long term
- information services
- data mining
- online marketing
- financial institutions
- consumer behavior
- website
- business models
- service oriented
- social media
- predictive modeling
- service discovery
- service composition
- competitive market
- electronic commerce