Toward Predicting Popularity of Social Marketing Messages.

Bei Yu Miao Chen Linchi Kwok

Published in: SBP (2011)

Keyphrases

social media
social networking websites
social networking
social bookmarking systems
social networks
social interaction
email

online social media
online social
website
social web
short messages
online communities
social behavior

social capital
communication patterns
information diffusion
user generated content
data mining
social relationships

neural network
social learning
social context
viral marketing
text messages
information systems