Toward Predicting Popularity of Social Marketing Messages.
Bei YuMiao ChenLinchi KwokPublished in: SBP (2011)
Keyphrases
- social media
- social networking websites
- social networking
- social bookmarking systems
- social networks
- social interaction
- online social media
- online social
- website
- social web
- short messages
- online communities
- social behavior
- social capital
- communication patterns
- information diffusion
- user generated content
- data mining
- social relationships
- neural network
- social learning
- social context
- viral marketing
- text messages
- information systems