Data mining for decision support on customer insolvency in telecommunications business.
Sophia DaskalakiIoannis KopanasM. GoudaraNikolaos M. AvourisPublished in: Eur. J. Oper. Res. (2003)
Keyphrases
- decision support
- data mining
- business intelligence
- direct marketing
- customer relationship management
- customer data
- electronic commerce
- decision making
- data warehouse
- knowledge discovery from databases
- data warehousing
- telecommunications industry
- decision support system
- customer segmentation
- using artificial neural networks
- data mining applications
- knowledge discovery
- decision makers
- customer service
- information systems
- customer behavior
- cross selling
- association rules
- customer loyalty
- data mining methods
- machine learning
- data mining techniques
- marketing strategies
- knowledge management
- churn prediction
- banking industry
- e learning
- domain driven
- business applications
- customer base
- business managers
- data mining projects
- return on investment
- business process
- management system
- customer support
- product configuration
- call center
- data mining technology
- neural network
- business processes
- artificial neural networks
- decision trees
- actionable knowledge discovery