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Blockchain Technology as a Means for Brand Trust Repair - Empirical Evidence from a Digital Transgression.
Martin Fleischmann
Björn Seven Ivens
Bhaskar Krishnamachari
Published in:
HICSS (2020)
Keyphrases
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empirical evidence
digital media
case study
digital technologies
trust model
trust evaluation
media technology
computer systems
cost effective
public key infrastructure