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Perceived fairness of direct-to-consumer genetic testing business models.
Philipp A. Toussaint
Scott Thiebes
Manuel Schmidt-Kraepelin
Ali Sunyaev
Published in:
Electron. Mark. (2022)
Keyphrases
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business models
electronic commerce
life cycle
case study
cloud computing
conceptual framework
social commerce
genetic algorithm
business opportunities
mobile devices
software engineering
resource allocation
game theory
perceived usefulness
knowledge society