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A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions.
Hadeel Bahjat Al-Haddad
Mohammad Hasan Galib
Published in:
Int. J. Online Mark. (2020)
Keyphrases
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cultural dimensions
mobile payment
cultural differences
mobile technologies
mobile phone
social media
mobile devices
learning styles
mobile applications
cognitive style
information technology
mobile learning
e government
m learning