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Marketing capability and E-business performance: a case study of a retail bank.
Helena Ahola
Johanna Ahola
Published in:
ICWI (2004)
Keyphrases
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customer behavior
customer service
commercial banks
case study
social media
website
test bed
banking industry
customer relationship management
supply chain
data mining
developing countries
cross selling
real time
database marketing
business partners
short and long term
online marketing