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Why do Consumers Believe in Brand-related Fake News? Insights from a Methodological Juxtaposition of QCA and Meta-Synthesis.
Pramukh Nanjundaswamy Vasist
Satish Krishnan
Published in:
TDIT (3) (2022)
Keyphrases
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cellular automata
closely related
brand image
neural network
social media
texture synthesis
meta level
low cost
high speed
news reports