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Why do Consumers Believe in Brand-related Fake News? Insights from a Methodological Juxtaposition of QCA and Meta-Synthesis.

Pramukh Nanjundaswamy VasistSatish Krishnan
Published in: TDIT (3) (2022)
Keyphrases
  • cellular automata
  • closely related
  • brand image
  • neural network
  • social media
  • texture synthesis
  • meta level
  • low cost
  • high speed
  • news reports