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Loyalty Due to Others: The Relationships Among Challenge, Interdependence, and Online Gamer Loyalty.
Ching-I Teng
Ming-Yi Chen
Yun-Jung Chen
Yi-Jhen Li
Published in:
J. Comput. Mediat. Commun. (2012)
Keyphrases
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potential customers
customer satisfaction
online learning
online shopping
online game
service quality
social norms
case study
switching costs
competitive advantage
online gaming
machine learning
multi agent
real time
internet users
customer loyalty
online environment
information systems
databases
data sets