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Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids.

Arnaud De BruynJohn C. LiechtyEelko K. R. E. HuizinghGary L. Lilien
Published in: Mark. Sci. (2008)
Keyphrases
  • recommender systems
  • decision aid
  • electronic commerce
  • comparison shopping
  • neural network
  • data mining
  • decision making
  • case study