Privacy-Friendly ID-Free Digital Ad Targeting using URL Embeddings.
Amelia WhiteChris JennessJason KaufmanRoger CostWickus MartinJustin MoynihanPatrick McCarthyMelinda Han WilliamsPublished in: IEEE BigData (2020)
Keyphrases
- advertising campaigns
- website
- personal information
- privacy preserving
- behavioral targeting
- vector space
- low dimensional
- euclidean space
- keywords
- statistical databases
- private information
- digital media
- personal data
- privacy aware
- electronic payment
- targeted advertising
- web pages
- access control
- dimensionality reduction
- sensitive information
- web crawler
- location privacy