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Measuring the Effects of Pressure on Consumer Impulse Buying Intention in Online Group Buying.

Yin XuSam DzeverGuoqin Zhao
Published in: Int. J. Enterp. Inf. Syst. (2023)
Keyphrases
  • group buying
  • electronic commerce
  • test bed
  • business models
  • incentive mechanism
  • real world
  • case study
  • database systems
  • online learning
  • first order logic
  • reverse auction
  • online markets