Towards a new privacy-preserving social media advertising architecture (invited position paper).
Daniela BeckerJorge GuajardoKarl-Heinz ZimmermannPublished in: CNS (2017)
Keyphrases
- privacy preserving
- social media
- privacy preserving data mining
- vertically partitioned data
- privacy preservation
- multi party
- privacy protection
- data privacy
- sensitive data
- record linkage
- data perturbation
- private data
- scalar product
- data transformation
- privacy concerns
- private information
- horizontally partitioned
- horizontally partitioned data
- naive bayesian classification
- sensitive information
- privacy requirements
- privacy preserving association rule mining
- privacy sensitive
- partitioned data
- secure multiparty computation
- privacy issues
- user privacy
- data publishing
- database
- social networking
- data mining
- privacy preserving classification
- differential privacy
- data sets