Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers' subsequent product preference in live streaming shopping.
Tong ChenShida TangZijin ShaoJuan HeXiaoyu ZhangPei ZhuPublished in: Comput. Hum. Behav. (2023)
Keyphrases
- online retailers
- online shopping
- purchase intention
- purchasing behavior
- consumer behavior
- live streaming
- shopping behavior
- internet shopping
- product information
- product recommendation
- online shoppers
- product search
- competitive advantage
- purchase decision
- online stores
- customer satisfaction
- peer to peer
- user preferences
- limited bandwidth
- service quality
- comparison shopping
- next generation networks
- wireless networks
- computational complexity