I Like Their Autonomy and Closeness to Me: Uncovering the Perceived Appeal of Social-Media Influencers.
Yu-Ling ChouHsuan-Jen LeeJie TsaiEn-Chi LiangYung-Ju ChangPublished in: CHI (2023)
Keyphrases
- social media
- viral marketing
- social networks
- user generated content
- social media data
- perceived usefulness
- social networking
- cooperative
- information diffusion
- multi agent systems
- social interaction
- social media platforms
- social capital
- adjustable autonomy
- social media sites
- social relationships
- social networking sites
- online social networks
- decision making
- neural network
- social influence
- social behavior
- big data
- decision makers
- website
- information systems
- influence propagation
- data sets