Using SOM-Ward Clustering and Predictive Analytics for Conducting Customer Segmentation.
Zhiyuan YaoTomas EklundBarbro BackPublished in: ICDM Workshops (2010)
Keyphrases
- customer segmentation
- clustering analysis
- predictive analytics
- k means
- data mining methods
- data mining
- cluster analysis
- unsupervised learning
- association rule mining
- customer behavior
- clustering algorithm
- similar problems
- clustering method
- data mining applications
- customer relationship management
- business intelligence
- neural network
- data warehousing
- data clustering
- fuzzy clustering
- customer data
- information retrieval
- search engine
- sponsored search
- decision trees
- databases
- feature selection
- data mining techniques
- data model