Soft trust and mCommerce shopping behaviours.

Serena Hillman Carman Neustaedter John Bowes Alissa Nicole Antle

Published in: Mobile HCI (2012)

Keyphrases

internet shopping
trust model
trust evaluation
online retailers
online shopping
trust propagation
virtual communities
trust management
user behaviour
social capital
factors influencing
management system
learning algorithm
virtual teams
reputation systems
internet commerce
purchasing behavior
case study