Integration of firm's resource and capability to implement enterprise CRM: A case study of a retail bank in Korea.
Hyung-Su KimYoung-Gul KimChan-Wook ParkPublished in: Decis. Support Syst. (2010)
Keyphrases
- information technology
- case study
- information systems
- enterprise wide
- content management
- competitive advantage
- manufacturing enterprises
- competitive environment
- management tools
- databases
- resource management
- customer relationship management
- virtual enterprise
- web resources
- test bed
- information management
- resource allocation
- data integration
- data mining