Price and Quality Strategy in Live Streaming E-Commerce With Consumers' Social Interaction and Celebrity Sales Agents.
Guojun JiTianyu FuTsan-Ming ChoiAjay KumarKim Hua TanPublished in: IEEE Trans. Engineering Management (2024)
Keyphrases
- social interaction
- social systems
- social intelligence
- live streaming
- social behavior
- social norms
- multi agent systems
- multi agent
- mutual understanding
- human agent
- social networks
- multiagent systems
- intelligent agents
- software agents
- multiple agents
- streaming video
- autonomous agents
- electronic commerce
- service providers
- agent based models
- online learning
- peer to peer
- social media
- online learning communities
- social skills