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Discount Vouchers and Loyalty Cards Using NFC.
Francisco Manuel Borrego-Jaraba
Pilar Castro Garrido
Gonzalo Cerruela García
Irene Luque Ruiz
Miguel Ángel Gómez-Nieto
Published in:
UCAmI (2012)
Keyphrases
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mobile devices
mobile phone
smart phones
customer satisfaction
potential customers
competitive advantage
service quality
online shopping
website
wifi
customer retention
databases
customer relationship management
social interaction
low cost
end users
information technology
information systems