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Social media in marketing: A review and analysis of the existing literature.
Ali Abdallah Alalwan
Nripendra P. Rana
Yogesh Kumar Dwivedi
Raed Salah Algharabat
Published in:
Telematics Informatics (2017)
Keyphrases
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social media
literature review
database
data mining
data sets
real world
machine learning
search engine
social networks
data analysis
information technology
long term
statistical analysis