Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: A game-theoretic approach.
Gerhard AustUdo BuscherPublished in: Eur. J. Oper. Res. (2012)
Keyphrases
- supply chain
- cooperative
- revenue sharing
- uncertain demand
- decision making
- supply chain management
- pricing schemes
- quantity discount
- pricing model
- dynamic pricing
- inventory policy
- inventory management
- lead time
- decision makers
- distribution centers
- pricing strategies
- demand uncertainty
- bullwhip effect
- single product
- multi agent systems
- pricing mechanism
- customer demand
- service level
- supplier selection
- inventory control
- cost savings
- profit sharing
- total cost