Studying Potential Customers: The Applications of Marketing Information Systems in University Recruitment.
Mark GabbottEwan SutherlandPublished in: Inf. Manag. Comput. Secur. (1993)
Keyphrases
- potential customers
- information systems
- information technology
- website
- ultimate goal
- e learning
- health care
- management information systems
- systems development
- customer loyalty
- stanford university
- hong kong
- user satisfaction
- information security
- computer systems
- knowledge management
- virtual communities
- teaching methods
- design science
- business management
- business processes