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A Study on the Influence of Intercultural Curation on the Brand Loyalty of Cultural Creative Park Based on the Experiential Marketing Theory.
Yun-Chi Lee
Tien-Li Chen
Chi-Sen Hung
Shih-Kuang Wu
Published in:
HCI (10) (2021)
Keyphrases
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theoretical framework
factors influencing
individual differences
prior studies
factors affecting
decision making
website
consumer behavior