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A Study on the Influence of Intercultural Curation on the Brand Loyalty of Cultural Creative Park Based on the Experiential Marketing Theory.

Yun-Chi LeeTien-Li ChenChi-Sen HungShih-Kuang Wu
Published in: HCI (10) (2021)
Keyphrases
  • theoretical framework
  • factors influencing
  • individual differences
  • prior studies
  • factors affecting
  • decision making
  • website
  • consumer behavior