The promises of iDTV: between push marketing and consumer needs.
Wendy Van den BroeckJoke BauwensPublished in: EuroITV (2009)
Keyphrases
- consumer behavior
- purchase behavior
- online consumer
- internet advertising
- online shopping
- purchasing behavior
- data mining
- marketing strategies
- website
- database marketing
- electronic commerce
- decision making
- electronic word of mouth
- social media
- genetic algorithm
- mobile advertising
- information technology
- viral marketing
- potential customers
- information systems
- neural network