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The Identification and Influence of Social Roles in a Social Media Product Community.
Lamya Benamar
Christine Balagué
Mohamad Ghassany
Published in:
J. Comput. Mediat. Commun. (2017)
Keyphrases
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social roles
social media
social networks
online social networks
viral marketing
consumer products
information diffusion
social networking
human interactions
user generated content
online social
community structure
social media data