Monolingual Consumers' Reactions in Cyber Market to GCCP, FCCP, and LCCP Ad Appeals in Taiwan.
Cher-Min FongMing-Hung ShuChao-Cheng ChungTung-Lin TsaiI-Sheng SunHui-Wen WangPei-Chun HsiehPublished in: J. Intell. Fuzzy Syst. (2021)
Keyphrases
- search advertising
- display advertising
- question answering
- online markets
- cross language
- market participants
- cross lingual
- pricing strategies
- query expansion
- domain specific
- decision making
- online advertising
- group buying
- behavioral targeting
- information goods
- european languages
- competitive environment
- click prediction
- information retrieval
- search engine
- market segments
- ad hoc retrieval
- online shopping
- machine translation
- query translation
- itc irst
- chinese english
- bilingual dictionaries
- search costs
- electronic markets
- user behavior
- information retrieval systems
- information extraction