Online Shopping Using a Two Dimensional Product Map.
Martijn KagieMichiel C. van WezelPatrick J. F. GroenenPublished in: EC-Web (2007)
Keyphrases
- online shopping
- consumer behavior
- product descriptions
- shopping behavior
- purchase intention
- product search
- online shoppers
- customer satisfaction
- online retailers
- service quality
- satisfaction degree
- mobile commerce
- personal information
- internet usage
- product design
- customer preferences
- social networks
- life cycle
- database systems
- online consumer