Factors Influencing Adoption of Digital Marketing by the Supermarkets in Sri Lanka.
Jayamali M. D. RaveenaRukshan AlexanderKajanthy VenujanNik ThompsonPublished in: ACIS (2023)
Keyphrases
- factors influencing
- technology adoption
- factors affecting
- technology acceptance
- website
- information technology
- decision making
- mobile payment
- data mining
- perceived usefulness
- grounded theory
- customer relationship management
- telecommunications industry
- consumer behavior
- marketing strategies
- e government
- digital curves
- digital media
- success factors
- social media
- long term
- information systems